The Flywheel Sales Design

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Crafting the FlywheelRecently Arnie and I were asked to work on a Flywheel Project for a Startup.  We built this slide to map out considerations of the team and how the selling process should be organized with the CMO.  Many ways you could do it, but it is becoming more common to follow the Content and “Voices” of the product.  This relies on the early sales team to keep pitching and sampling the message to get the dialogs going.  It gets easier to get the communication flow going with product management, content marketing and inside sales once its mapped out.