Email List Segmentation – Approach and Exectuion


W
ell you have to start somewhere.  Email list segmentation is never easy and lets face to, sometimes pretty boring.  Today its part of the “BadAss” marketing stack.  You have to stay disciplined and segment your lists and messages for A,B, C list testing. If your not doing this – your not a disciplined business builder.  I feel your pain!  This is a customer project we put together trying define segmentation and universe sizes.  The next step is to put this baby in action.  We will update you on the progress..