Welcome to Marketing Circus

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Thanks for stopping by and checking out our professional services catalog.  We would love to help you !

Webinar or Seminar? What best …

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The following infographic comes courtesy of our friends at VideoConferenceGear.com ... they are in the business of getting YOUR business communicating through video conferencing (and that means more than just doing "face time" or skyping online). But we liked the graphic so much, we thought we would share it.

Now, the infographic doesn't necessarily answer the question of which is best - but if provides some valuable information about the differences.  

Cost is always going to be a consideration, but there could be some really good reason for spending the extra money to do a physical seminar, rather than a webinar.  

One thing Ryan Pinke mentioned (when we chatted about it) was that it doesn't necessarily have to be an either/or decision.  In fact, he said "if you're doing a seminar, broadcast it live and let anyone attend" - which we thought was great advice.  We have seen how "live" has taken over, with Facebook, Youtube, Snapchat, any many others jumping on the "live streaming" bandwagon.

So, next time you are thinking about doing a webinar or seminar - reach out to us, we might have some suggestions for you!

Cheers!  The Clowns at MarketingCircus!!

Why writing?

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“There are scores of rules for writing good letters, and most of them are helpful, but merely following rules will never make a good letter. It needs something more than that. It needs inspiration, just as any piece of successful writing does.”  The Robert Collier Book of Letters, by Robert Collier (April 18, 1885 to January 9, 1950)

I read the above sentence and immediately recognized it for what it was – and explanation of something beyond rules, beyond words, beyond black and white. The key statement from above  – “It needs inspiration” – ring true to me. If you struggle with forming sentences and thoughts through words, writing can appear magical (which it is); for those that write, it can be both a burden and blessing.

I have had the pleasure of rediscovering writing. Not through some portal of mysticism, but through a process of needing to put thoughts to paper – to determine if those thoughts actually sounded as crazy in the written word, as they did in my head. What I discovered – many of those ideas don’t hold water, but a few, are absolutely beautiful – they float from mind to fingers – and create vivid pictures of memories, or dreams, or fears. Through those words, I have been able to sort through both fact and fiction, coming to a place where my reality is secure, but not limited.

Some people pick up a paint brush. Some a wrench. Others a hammer. What does it matter the tool used, as long at the outcome pleases you – and if on those rare occasions when the stars align, they also please others, that is merely an added benefit.

Journeys are never straight, and writing for me is usually a winding path, with curves and switchbacks. Many times, just a dead end, with that idea or story never being told.  Other times, the story is cut short, leaving the reader to wonder, with questions. There are no rules that can’t be broken in writing. In life, there are no grades handed out or papers to complete – there is only these hands, this mind and a blank screen to be filled.

Curious? Does your company need a story told, with words or pictures? We can do that.  We primarily focus on technical services and services, weaving together technology, business and our own personal experiences.

How to build Content Value to drive product sales


W
e were recently asked to build a content map around a value proposition for a SAAS company.   So we built our “Product Hypothesis” around some sample categories and mapped out a first pass for the customer.  So in this use case here we are talking about selling an automation service around ThirdParty assessments.  We are now putting together the time it would take to build out the content and create a re use model that makes sense over Social Media.  We are also exploring the idea of using something like a marketing calendar to keep all of our content organized like : https://coschedule.com/b