How to build Content Value to drive product sales

e were recently asked to build a content map around a value proposition for a SAAS company.   So we built our “Product Hypothesis” around some sample categories and mapped out a first pass for the customer.  So in this use case here we are talking about selling an automation service around ThirdParty assessments.  We are now putting together the time it would take to build out the content and create a re use model that makes sense over Social Media.  We are also exploring the idea of using something like a marketing calendar to keep all of our content organized like :


Email List Segmentation – Approach and Exectuion

ell you have to start somewhere.  Email list segmentation is never easy and lets face to, sometimes pretty boring.  Today its part of the “BadAss” marketing stack.  You have to stay disciplined and segment your lists and messages for A,B, C list testing. If your not doing this – your not a disciplined business builder.  I feel your pain!  This is a customer project we put together trying define segmentation and universe sizes.  The next step is to put this baby in action.  We will update you on the progress..

Competive Intelligence Projects – We love these!

ere at Marketing Circus we are working on a competitive intelligence project for a client.  They are always fun and somewhat unpredictable since intelligence runs are only as good as the tools and time you have to apply to the problem or project. We think this is a good target but leaves out the “knowledge” or ability to execute.  We believe that companies have to look at past teams and index the experience of the leadership group and sum up an index.  The index would stack rank their experiences and failures to help predict their leadership moving forward.

Below you will see an “ad hoc” brain storm on the draft of data points.  Data to be collected and indexed for a tabulation on the ability to execute. Its a start.