Webinar or Seminar? What best …

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The following infographic comes courtesy of our friends at VideoConferenceGear.com ... they are in the business of getting YOUR business communicating through video conferencing (and that means more than just doing "face time" or skyping online). But we liked the graphic so much, we thought we would share it.

Now, the infographic doesn't necessarily answer the question of which is best - but if provides some valuable information about the differences.  

Cost is always going to be a consideration, but there could be some really good reason for spending the extra money to do a physical seminar, rather than a webinar.  

One thing Ryan Pinke mentioned (when we chatted about it) was that it doesn't necessarily have to be an either/or decision.  In fact, he said "if you're doing a seminar, broadcast it live and let anyone attend" - which we thought was great advice.  We have seen how "live" has taken over, with Facebook, Youtube, Snapchat, any many others jumping on the "live streaming" bandwagon.

So, next time you are thinking about doing a webinar or seminar - reach out to us, we might have some suggestions for you!

Cheers!  The Clowns at MarketingCircus!!

Why writing?

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“There are scores of rules for writing good letters, and most of them are helpful, but merely following rules will never make a good letter. It needs something more than that. It needs inspiration, just as any piece of successful writing does.”  The Robert Collier Book of Letters, by Robert Collier (April 18, 1885 to January 9, 1950)

I read the above sentence and immediately recognized it for what it was – and explanation of something beyond rules, beyond words, beyond black and white. The key statement from above  – “It needs inspiration” – ring true to me. If you struggle with forming sentences and thoughts through words, writing can appear magical (which it is); for those that write, it can be both a burden and blessing.

I have had the pleasure of rediscovering writing. Not through some portal of mysticism, but through a process of needing to put thoughts to paper – to determine if those thoughts actually sounded as crazy in the written word, as they did in my head. What I discovered – many of those ideas don’t hold water, but a few, are absolutely beautiful – they float from mind to fingers – and create vivid pictures of memories, or dreams, or fears. Through those words, I have been able to sort through both fact and fiction, coming to a place where my reality is secure, but not limited.

Some people pick up a paint brush. Some a wrench. Others a hammer. What does it matter the tool used, as long at the outcome pleases you – and if on those rare occasions when the stars align, they also please others, that is merely an added benefit.

Journeys are never straight, and writing for me is usually a winding path, with curves and switchbacks. Many times, just a dead end, with that idea or story never being told.  Other times, the story is cut short, leaving the reader to wonder, with questions. There are no rules that can’t be broken in writing. In life, there are no grades handed out or papers to complete – there is only these hands, this mind and a blank screen to be filled.

Curious? Does your company need a story told, with words or pictures? We can do that.  We primarily focus on technical services and services, weaving together technology, business and our own personal experiences.

Stop marketing content & Start marketing products

It’s all the rage … you know, the terms we use in marketing:

 – Digital Marketing
 – Infuencer Marketing
 – Email Marketing
 – Content Marketing
 – Social Media Marketing

It would be hard to read any marketing related article or book, without someone telling you which of the above is the one to focus your efforts.  

I’m not going to argue the tactic – each and every one of those marketing areas needs some level of mastering in our world of always on, always available, anywhere, anytime.  We are a mobile world, we are highly connected, and as Gordon Geko said “Money Never Sleeps”.

But don’t start telling me to replace my profession of Product Marketing, with a tactical implement of Content Marketing.  I wonder how many customers are buying your content?  Has one customer come to you and asked to purchase your lastest white paper?  Maybe they want to bundle up and all your blog articles, and they offered you a handsome sum of money?  Does the revenue received from getting a quote from a Gartner analyst buy anything for your company?  Or pay someone’s salary? How about all those tweets, Facebook updates, Instagram photos or LinkedIn updates?  Did it pay the light bills last month?

Now, how about your products?  How many of those did you sell last year?  How much revenue did they generate? How many salaries, vendors, community projects, families did the actual sales of products produce?

Your customer’s are not buying your content.  They are buying your products.  If my professional peers focused more on Product Marketing – I’m talking the full spectrum of Product Marketing from identification and definition of markets, through the sales cycle, all the way to having happy customers – there would be much less debate about the “best” tactics, and more energy put towards the “right” tactics to product more sales and generate more revenue.

I love my profession.  I love being a “product marketing guy”.  I love new ideas, being technical, understanding how to research, how to analyze, how to translate, how to write, how to talk business, technical or operations.  It’s fun to test new marketing tactics – but believing those tactics are more important that the “product” is completely foolish.  

So go ahead, market your content – I’m going to be over here marketing my product.  Let’s see who makes the cash register ring.